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Hunter North
info@hunternorthllc.comSan Francisco Bay Area
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Case study 01

Building the Foundation for Growth at Thirty Ink

Stephen Curry and Tiffany Williams in front of the Gentleman's Cut wordmark

At Thirty Ink, Tiffany Williams established a structured planning cycle across six businesses, moving from ad hoc decisions to an annual process with quarterly accountability.

She led business heads through strategy development beginning each March, aligning priorities across the portfolio, and preparing plans and budgets for Stephen Curry’s review and approval in September. She conducted twenty-four quarterly business reviews annually, tracking delivery against commitments, financial targets, and measurable results.

All six businesses entered the year with approved plans and budgets. The process also created opportunities for collaboration. Tiffany brought Underrated and Gentleman’s Cut together to establish a beverage sponsorship at Curry Cup, providing production education and tastings for adult guests while elevating the parent and sponsor experience.

Results

24
Quarterly business reviews annually
6 Businesses
All six businesses entered the year with approved plans and budgets

Next case study

Thirty Ink Sessions: Turning Introductions into Business Opportunities